Content Marketing Trends Brands Need to Know
Content marketing has been on the rise within the last year, and its popularity among marketers is only going to increase. Over 93% of B2B marketers in North America are using it, 73% of these marketers are producing more content than they were a year ago, and 58% of them plan to increase their amount of content marketing spending in the next year. If you count yourself as part of this group, be sure to capitalize on the following content marketing trends that will be prominent in 2014.
- Social media: Social networks will be used more and more as content marketing distribution channels, particularly LinkedIn. 91% of marketers use the business network, with Twitter, YouTube, and SlideShare trailing not far behind. LinkedIn has features like its Content Marketing Score, which tells you the impact of your paid and organic content, and Trending Content, which clues users in on currently trending content.
- Mobile: It’s no secret that mobile is king in today’s world. 90% of American adults have a cell phone, and 42% of American adults own a tablet computer. The average person is more on the go than ever before, and they appreciate content than can go with them. In fact, 61% of people have a better opinion of brands when they have a good mobile experience.
- Online: As the prior two trends indicate, content marketing belongs on the web. The top four content marketing tactics are social media, articles on company websites, eNewsletters, and blogs. A good online presence is essential for any brand that wishes to have a reputation as a credible content resource.
- Planned strategy: By the end of 2014, it will be much more common for brands to have a “Director of Content.” 73% of marketers already have a person who oversees content marketing strategy. Having a planned content marketing strategy is both more effective and less challenging to execute.
Has your company successfully capitalized on any of the above trends? Have you found them to be effective?