Six Simple Types of Content Marketing to Get the Ball Rolling
In our last blog post, we discussed the true definition of “content marketing” and stellar examples of both B2B and B2C content marketing. Whether that post was your introduction to the concept of content marketing or you’ve been considering implementing content marketing for some time now, it can be intimidating to begin the process. Thankfully, there is a myriad of content marketing forms from which you can choose. Below are six types of content marketing that are both simple and effective.
Informational resources: Using informational resources, educate your customer about topics relevant to your industry. By publishing useful and accurate information for your customers to read, you will not only gain consumers’ trust and appreciation, but you will also establish your company’s credibility. Furthermore, online informational resources can be linked back to other company websites and social media channels. Some examples of informational resources are blogs, videos, infographics, podcasts, and how-to’s.
Customer FAQs: Perhaps one of the simplest ways to implement content marketing on your company website is to include a customer FAQs sections. By providing customers with commonly asked questions and helpful answers, you save the customer time and frustration. A customer who can find the answers to his or her questions about a product or service is much more likely to buy said product or service.
Testimonials and reviews: If your company is client-based, testimonials and/or reviews from satisfied customers can be extremely helpful to consumers. If a consumer is undecided about doing business with your firm, testimonials and reviews are an easy way to showcase your company’s strengths.
Case studies: Like testimonials and reviews, case studies can aid consumers in the purchase decision process.Consumers who are unsure if your firm is a good fit for the job can read case studies about current and past clients.These case studies exhibit exactly what types of work your company can execute and how you have previously delivered.
Twitter: Social media channels are excellent platforms for content marketing. On Twitter, your company can converse with current and possible customers about topics relevant to your firm’s business; this establishes that your firm takes its customers seriously and can effectively communicate them. Consumers appreciate companies that take the time to have conversations with the public
Email newsletters: Newsletters sent via email to subscribers are an easy way to keep customers in the loop about what your company has accomplished. Additionally, as long as they are sent at an appropriate frequency, newsletters are a simple way to show consumers that your firm cares and wants to keep in touch.
Have you struggled to get the ball rolling with your company’s content marketing? Have any of the above content marketing methods worked for you?