Monthly Archives: March 2014

March 28

Leveraging Big Data for Big Marketing Success

What’s the big deal with “big data”? And why should it matter so much to marketers? What ever happened to good, old-fashion brainstorming sessions with your marketing team, educated guesses about the future or using your gut instincts developed over years of experience for your marketing decisions? While using your right-brain, creative side still has […]

March 25

What Separates Twitter from the Pack

At first glance, the business offerings of Twitter may not seem too different from those of Facebook or LinkedIn. Twitter’s promoted accounts, promoted tweets, analytics, and hashtags can all be found on other social media platforms. So why use it? Let’s look at some statistics: Twitter users are 3 times more likely to follow brands […]

March 20

What is Big Data and How Can It Help Marketers?

Big data has been a popular topic within the business world for years now. But what is it exactly, other than a large amount of data? According to Gartner, big data is “high-volume, -velocity and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” When looking at […]

March 13

STORYTELLING – THE KEY TO SUCCESSFUL CONTENT MARKETING

“Storytelling” has become one of the latest favorite buzzwords of the social media world.  It’s been called by some the most important aspect of marketing today, and Shane Snow of Contently.com has gone so far as to say that storytelling “will be the top business skill of the next 5 years”.  Marketers are obsessed with […]

March 11

Six Simple Types of Content Marketing to Get the Ball Rolling

In our last blog post, we discussed the true definition of “content marketing” and stellar examples of both B2B and B2C content marketing. Whether that post was your introduction to the concept of content marketing or you’ve been considering implementing content marketing for some time now, it can be intimidating to begin the process. Thankfully, […]