Monthly Archives: February 2014

February 27

Why Marketing Trumps Sales In Today’s Digital Age

The outbound sales philosophy and practices of the past – of salespeople pounding the pavement and hitting the phones to bring in the sales – is all but history for most industries today.  They introduced their company’s product to prospects, educated them about their company’s products and services, and worked to convert them to clients […]

February 25

Content Marketing That Goes Above and Beyond

Marketers cannot stop talking about content marketing. It seems to be one of the hottest topics of the marketing world; and yet, what exactly is it? When I set out to search for the answer to this question, I found more than one differing opinion on the exact definition of content marketing. Many even define […]

February 18

Watch Courtney Pierce from Brightcove Discuss Online Video at Blue Wave’s “Marketing Integration Forum” Event

At Blue Wave’s “Marketing Integration Forum” event held this past December at the Boston Marriott Newton, we invited four expert guest speakers to discuss different subjects on the topic of integrated marketing.  Courtney Piece, Senior Director of Marketing from Brightcove, spoke on the topic of video-rich content marketing.  Brighcove, based in Boston, provides the leading […]

February 18

USING LINKEDIN TO GROW & MAINTAIN YOUR COMPANY’S BRAND

While LinkedIn already has an established reputation as a superior recruiting tool for companies, more and more businesses are using the social network to market their brands. The best companies effectively spread awareness of their brands and grow their following while simultaneously establishing themselves as thought leaders within their industry. While accomplishing this is a […]

February 13

HIDDEN FEATURES OF LINKEDIN COMPANY PAGES THAT ARE WORTH YOUR TIME

If you were asked to name the difference between Facebook fan pages and LinkedIn company pages, you would likely cite LinkedIn’s more professional atmosphere as the main point of contrast. To the untrained eye, the two social networks’ pages for businesses are fairly similar otherwise. When looking at the two options from a marketing perspective, […]