Visual Marketing:” Seeing is believing…Believing is buying”
As trends within consumers’ lives continue to change at astronomical speeds, capturing your audience through images has become the new “Game Changer” within marketing.
Whether it be through the use of Facebook, Twitter or Instagram, consumers have shifted from the traditional text posts to using images to “Catch the moment”…As the famous saying goes, “A picture is worth a thousand words”.
As consumers in today’s society, we are exposed to several hundreds of explicit advertisements daily via television, newspapers, magazines, billboards and retail ads. Intertwined with this concept lays the main question…What will make your visual stick in the minds of your audience?
Want people to remember your product? This may seem like a very basic concept but being diverse and “straying away from the crowd” can be a great advantage. Creating a brand takes time and the best way to progress is to use visuals that draw in consumers. Don’t be afraid to put yourself out there and take a chance, even if it’s out of the “norm”. The bigger the risk, the bigger the reward.
Visual aspects can be the key to your company’s marketing collateral. These aspects include an eye-catching design through the use of colors, shapes, logos and messaging communication.
Companies such as Starbucks, Dominos, Nike and many others are not only telling you what they are doing on a daily basis, but instead showing behind the scenes actions with real workers. By doing so, they are creating a human connection that helps translate the brand experience and in return strengthen brand loyalty (Source: Hubspot).
Within this, the main goal remains…Using visual aids to make sales efforts. Keep in mind the first step: Identifying your potential target audience.
Recently the question that has come to light deals with how to effectively use visuals to market and promote new products in services in a concise yet exciting way. In efforts to help you on your path to capturing you audience, consider these following tips:
- Create content related images to capture your “whole idea”. Use personally customized, well-chosen images related to your views/messages. In this industry, you must be able to set your selling points apart from the generic trends! Always remain consistent and stick to images that work for your company.
- Pin-point content to minimize wordy clutter. Create images with minimal yet effective slogans/text to portray messages. Remember, A picture says a thousand words!
- Add simple/Inviting text to your photo. By adding concise/simple text, you are able to help get messages across faster. In turn, these messages will be more likely to convey main ideas to consumers in a quicker fashion.
- Use visual story telling. Create a story within messages using mini slide shows. Put yourself out there and try new ways of conveying your message in the form of a story. Keep in mind this quote from IBM President Sandy Carter, “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever”. No matter what the content is, if it has some type of story line it has suspense to draw in consumers!
- Cut to the Point Using visuals will be a change in your language style, remember to use concise and effective text to support images. In most cases, simplicity is more effective. Concise text overrules all.
Times are changing within the marketing world and snapping a photo on the go has become the new social media trend to promote ideas and services. In today’s business world, being able to promote your products through quick visuals is quickly becoming a necessity to remain in pace with competitors.
Remain consistent throughout you adaptation into the visual marketing world, this will greatly enhance your brands image and allow consumers to attach themselves to your designs/logos.