March 21

#Wanelo

 

by Ashley Donovan

Want Need Love is the concept of Wanelo, an online shopping site that allows you to buy everything you see in photos, posted by members. You’re probably thinking….”sounds a lot like Pinterest”. Well think again! Wanelo is dedicated primary to products.

Online shopping can get frustrating especially if youhave one product in mind. Sometimes you will spend hours searching for and comparing products to buy. Tab, after tab, link after link! It can be painful and frustrating; it drains the fun out of shopping! Wanelo brings the fun back, and allows you to shop, share and be social. It’s like shopping through a catalog organized by people with the same product interests as you. The site makes it easy to search, save and share a product, and follow users as well. Oh, and did I mention the site is not just made for customers, but retailers too!

The social shopping network offers insights on customers’ behaviors. A seller can find out their customers’ profiles by looking at the products they have saved to their accounts. The save button shows that the customer is interested and might potentially purchase a product. With that information they can plan their marketing and aim it more directly toward their shoppers. When enough members post products from a specific store, they get verified by Wanelo Admin, and become store pages. The shoppers can then follow the store page for products and have constant and visible updates of new product inventories.

The sharing feature on Wanelo is seen through both B2C and B2B interactions. The site allows retailers to talk with their shoppers about their favorite styles and latest trends. It lets retailers work with each other to gain access to other shoppers and allows them to organize their collections for the various shoppers’ styles. So, there are benefits to more people than just the shoppers.

Another element of Wanelo is the site’s integration of social media with online shopping. For example, customers can access trending tabs on the site that will direct them to view pictures depicting the day’s trends. Browsers can also use the popular hashtag, for example #shoes, #tribal etc, to search products. Making it a fun and communal site to shop on. It allows customers to discover unique products and stores they may never heard or might not have access to. Wanelo truly has everything you want, need and love! It is so different from any online shopping site; it makes the experience easy and fun. Shopping, sharing and being social all at the same time, well its like shopping with friends! Social media has truly influenced the shopping world and websites such as Wanelo prove that it will continue to do so.

Online shopping can get frustrating especially if you have one product in mind. Sometimes you will spend hours searching for and comparing products to buy. Tab, after tab, link after link! It can be painful and frustrating; it drains the fun out of shopping! Wanelo brings the fun back, and allows you to shop, share and be social. It’s like shopping through a catalog organized by people with the same product interests as you. The site makes it easy to search, save and share a product, and follow users as well. Oh, and did I mention the site is not just made for customers, but retailers too!

The social shopping network offers insights on customers’ behaviors. A seller can find out their customers’ profiles by looking at the products they have saved to their accounts. The save button shows that the customer is interested and might potentially purchase a product. With that information they can plan their marketing and aim it more directly toward their shoppers. When enough members post products from a specific store, they get verified by Wanelo Admin, and become store pages. The shoppers can then follow the store page for products and have constant and visible updates of new product inventories.

The sharing feature on Wanelo is seen through both B2C and B2B interactions. The site allows retailers to talk with their shoppers about their favorite styles and latest trends. It lets retailers work with each other to gain access to other shoppers and allows them to organize their collections for the various shoppers’ styles. So, there are benefits to more people than just the shoppers.

Another element of Wanelo is the site’s integration of social media with online shopping. For example, customers can access trending tabs on the site that will direct them to view pictures depicting the day’s trends. Browsers can also use the popular hashtag, for example #shoes, #tribal etc, to search products. Making it a fun and communal site to shop on. It allows customers to discover unique products and stores they may never heard or might not have access to. Wanelo truly has everything you want, need and love! It is so different from any online shopping site; it makes the experience easy and fun. Shopping, sharing and being social all at the same time, well its like shopping with friends! Social media has truly influenced the shopping world and websites such as Wanelo prove that it will continue to do so.

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