Monthly Archives: March 2013

March 29

Brands and Politics: a Dangerous Mix?

by Yamuna Hopwood Today’s best marketers know that the key to success is to focus less on the product itself, and more on the beliefs and values behind it. With that in mind, Apple fans buy more than technology—they’re buying elitism, creativity, and youth. And when teenage boys choose Axe, they do so because of the […]

March 21


  by Ashley Donovan Want Need Love is the concept of Wanelo, an online shopping site that allows you to buy everything you see in photos, posted by members. You’re probably thinking….”sounds a lot like Pinterest”. Well think again! Wanelo is dedicated primary to products. Online shopping can get frustrating especially if youhave one product in […]