November 29

Pinterest Is Now Officially Open For Business

By Danielle Gillette

It seems that Pinterest is quickly becoming the place to be online: it had 3.3 million unique visitors in October and it had 2000% more pageviews compared to June – that’s not a typo, that’s literally two thousandpercent, according to a recent comScore survey.

Brands have been on Pinterest all along, but last week Pinterest just launched Pinterest for Business. Now you can have a business account on the site, and Pinterest even offers examples of how other brands use their services for marketing to help spark some ideas.

If you’re planning on jumping into the pinning/re-pinning frenzy with a brand new business account, we have some helpful hints for you:

  • Wait – is my audience even there? This is absolutely the first thing to ask yourself before launching your brand’s Pinterest page. Judging by the demographics, the average Pinterest user is a female between the ages of 25 and 34. Popular topics on Pinterest include foodhome décorDIY crafts, and weddings. If there’s no Pinterest audience for your content, it probably isn’t worth your time.
  • If so, find out what they want. Observe what’s going on with the customer base you’re hoping to target on Pinterest. What kind of content do they pin? What do they find valuable? Once you know what they’re looking for, you can start to provide it to them with your Pinterest content.
  • Connect, connect, connect. Start adding Pinterest buttons to your website, your blog, whatever content you’re already putting out there for your brand. That way, when people see something they really like of yours, they can quickly and easily share it on their Pinterest board. Consider linking your Pinterest with your Facebook and Twitter accounts to spread your content across multiple social media channels.
  • Don’t forget the basics of content marketingMake sure you’re pinning and re-pinning content that’s relevant to your audience. Nobody likes a self-promoter. It’s absolutely okay to promote your products or services on Pinterest, but don’t make that all you ever pin. Share things that are relevant and interesting to your audience, even if it’s not directly related to you. Use keywords important to your brand, and always track the results of your Pinterest use.
  • It’s all about the visuals. As far as the actual content you should be pinning, Pinterest is an image-based site. So make sure your blog posts  and other website content have “pin-worthy” images within them. You can try mixing things up with pinned infographics or videos; they’re visuals too, after all.

What do you think of Pinterest as a new place for online marketing? Tell us here in the comments or tweet us your thoughts: @BlueWaveBuzz

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