October 31

Twitter Tips For the Twitter Tycoon

By Gabrielle Bacarella

If you’re one of those companies that tweets on a daily basis and relies on those tweets to build brand awareness, then you should definitely get to know the factors that can greatly affect your tweeting success. Twitter is the perfect tool to share information and to engage your audience.  In order to make the most of Twitter, you need to know who your audience is, know the proper time to tweet, and have interesting content.

For starters, to engage your audience, your Tweets must be interesting and relevant. Each tweet allows up to 140 characters. Tweets that have less than 100 characters have a 17% higher rate of engagement than those with longer character counts.  To improve engagement with your audience, keep your tweets short and sweet. You can also attach a link, provide a short comment, or ask a question.

If you use your Twitter count wisely, you may have room to add a hashtag. A #hashtag is a way for people to search for your tweets by using certain keywords. There is roughly a 21% increase in engagement when using a hashtag or two.  But watch out, using three or more hashtags decreases engagement by 17%. Hashtags can also be a great listening tool to track conversations and keep up with what people are saying online about your brand or industry.

Although hashtags are a great way for people to find your content, there are certain days of the week that have a greater impact than others.  Believe it or not, the weekends are by far the best days to tweet. Compared to weekdays, weekends have a 17% higher rate of engagement. Why do weekends have a better rate of engagement than weekdays?  During the week, people do not have the time to browse and engage in conversations because of school, work, and other weekly obligations.  By the time Saturday comes along, people are more apt to have free time to surf and browse Twitter.

You may be asking what is the best time of the day to tweet? Studies show that the most internet-active times are between the hours of 8am to 7pm. People nowadays spend a significant amount of time on the Internet, especially teenagers.  Therefore your company’s tweets have a greater chance to be seen and shared.

If you follow these helpful tips and statistics you will be sure to be a savvy and successful Tweeter.

Happy tweeting!

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