August 03

The Power of Promotional Products

By Alex Flores

Whether it’s a branded coffee mug that holds your collection of writing utensils or a scribble ridden notepad that lies in your workspace, promotional products are still prominent and an effective marketing tool. According to a recent study conducted by Baylor University, companies that give away promotional products to their customers receive 22% more referrals than those who do not. In another study conducted by the Silver Marketing Group, they discovered that by adding a promotional product to a mailing it increased response rates by 50%. These are two impressive statistics demonstrating that promotional products can generate brand awareness and also drive sales. 

            By giving away promotional products that your clients or potential clients use on a regular basis you will create top of mind awareness. As a result, your company will be the first one they call when they are in need of a service that your company offers. There is an enormous amount of creativity when it comes to promotional products and companies are always on the lookout for new products that are not only innovative but are also a good return on investment. Below I have listed some of the most popular products that businesses have been using. 

Moisture Wicking Polo 

Clothing is one of the most popular types of promotional products. By wearing a promotional product, a person becomes a walking advertisement for your business. However, there are different types of clothing that are more popular than others. For instance, the Under Armor Inspired Moisture Wicking Polo has been quite the seller in the last year. The popularity for these polos keeps rising and many businesses are seeking to get their name on this hip item. By having a polo that not only looks good but also wicks away moisture is exactly that type of value a promotional product needs to offer in order to be successful (eye-catching design & general usefulness).


USB Cup Warmer 

 A cup warmer that plugs into your computer is a product that is more on the tech side but ultimately provides a business with an out of the ordinary and eye catching product that they can put their name on. USB cup warmers will definitely create a buzz in the office



Not as interesting as moisture wicking technology or USB cup warmers, an umbrella is a promotional product that is simply just useful. You may not be singing in the rain, but I’m sure you will be thanking that company on the next rainy day for providing you with such a useful product.


IPod Docks  

The IPod dock is a newer product that promotional companies are using. They are a little bit more on the expensive side but it will undoubtedly strike the right chords with your customers. Rather then brand your business with a cheap product, an IPod dock is actually something useful any working individual can use at their desk or cubicle.


Writing Utensils

Yes, writing utensils are still the most popular promotional product. Pens are such a mainstay in the promotional world and businesses love to have their name and info on them. However, there are a lot of dull pens out there and to stand out in a world of boredom could be quite beneficial to a business. Below are some examples of the creative spin we have put on our promotional pens. First, we have a pen that is made out of 100% recycled materials and below is a pen with a post it note attachment.


When it comes to promotional products remember creativity, design and usefulness are the most important aspects to consider. What are your thoughts on promotional products—-Join the discussion! Follow us on Twitter @BlueWaveBuzz