Monthly Archives: August 2012

August 28

6 Tips for Creating an Outstanding Corporate Video

By Alex Flores Producing a corporate video may seem like a daunting task at first but all it takes is a little work, time and creativity. With a corporate video you want to accomplish three main goals 1) Create a positive buzz about your company 2) Engage your audience and 3) Inform your audience. The […]

August 22

Generating Leads Through Social Media: What Businesses Fail to Realize

By Alex Flores Do you feel that your social media efforts aren’t living up to your expectations? Unfortunately your business is not alone. According, to HubSpot 63% of B2B companies aren’t generating leads through social media. This is a disheartening stat that tells us that more than half of businesses aren’t seeing any return on […]

Humanizing Your Business & The Importance of Storytelling in The Financial World

By Alex Flores It’s no surprise that the marketing tactic of “humanizing a brand” has grown in popularity over the years. Businesses are realizing that personal customer interaction, engaging content and the actual creation of a voice and a face to your brand are becoming more valuable to their customers and business partners. The human […]

August 03

The Power of Promotional Products

By Alex Flores Whether it’s a branded coffee mug that holds your collection of writing utensils or a scribble ridden notepad that lies in your workspace, promotional products are still prominent and an effective marketing tool. According to a recent study conducted by Baylor University, companies that give away promotional products to their customers receive […]