Scouting The Right Location for Your Next Corporate Video

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Scouting locations is an important step in the video production process. It allows the crew to evaluate the area while envisioning the best way to communicate your message. It can take anywhere from a day to a week to scout different locations depending on how long the shoot is and how many locations you have. Typically, the producer scouts the location but the director and director of photography may also want to be involved depending on the size and complexity of the shoot.

When scouting, the crew must not only look for locations that are visually appealing but ones that will also offer great sound quality. If you have enough money in your budget, then you’ll want to rent a studio at the very least. They are specifically designed to allow for optimal video and audio production.

Shooting outdoors can often be challenging because there are many factors including traffic, the wind, and people that can inhibit the audio quality of the shoot. Many times the audio that you get from shooting in a park or city is not usable because the microphone picks up a lot of the outside noises like people talking or cars driving by. If you want crisp audio you will need to go into the studio after the shoot to perform an Additional Dialogue Recording (ADR), which is the process of re-recording the original dialogue and dubbing it over for the purpose of better audio quality. ADR can be time consuming and costly.

To save time and money it’s important that you have a list of locations that you want to scout. When visiting each location take pictures so you reference them at a later time to see what locations will best suit your needs.

After you decide on a location you will need to either book time with a studio or you will need to get a permit from the town or city if you shoot outdoors.  Renting a studio can cost you anywhere from $500 to $2500 a day. Similarly, permits can also be expensive ranging $1500-$3000.

Costs are an important factor to consider when scouting locations. If you do not have a big budget you may want to consider shooting your video on-site.  Another important fact to remember is to always plan for contingencies. Sometimes inclement weather can ruin an outdoor shoot.  You should always have a back-up plan such as moving to interior shots on the day that it rains.

For a FREE video consultation please contact John Moran at jmoran@bluewavemarketing.com.

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