May 10

Content Marketing Trends Brands Need to Know

Content marketing has been on the rise within the last year, and its popularity among marketers is only going to increase. Over 93% of B2B marketers in North America are using it, 73% of these marketers are producing more content than they were a year ago, and 58% of them plan to increase their amount […]

May 01

8 Steps for Designing a Winning Corporate Video Marketing Program

When considering video as a part of your organization’s marketing mix, you will want to step back and carefully plan your video strategy.  With all of the buzz and the supporting data about the importance and value of video marketing today, how does a company go about crafting an effective campaign? Here are steps I […]

Praveen Ramanathan from Ayantek Discusses How Businesses Can Leverage the “SMAC Stack” – Social/Mobile/Analytics/Cloud – at Blue Wave’s Marketing Integration Forum

At Blue Wave’s “Marketing Integration Forum” event held this past December at the Boston Marriott Newton, we invited four expert guest speakers to discuss different subjects on the topic of integrated marketing. Praveen Ramanathan, President and CEO of Ayantek, spoke about Ayantek’s SMAC Stack (social/mobile/analytics/cloud), and how businesses can use it to become more innovative […]

April 25

Video Production Values – Why Businesses Can’t Afford to “Do It On The Cheap”

I’ve read countless articles and blogs (and written a few) on video content marketing and the importance of videos as a critical part of the marketing mix. The fact is that content marketing, and in particular leveraging video as a part of your content marketing, is really changing the way we need to approach our […]

April 24

4 Event Production Technologies Your Company Should Be Using

Most marketers know the value an event can bring to a business. It is widely regarded as an effective marketing technique. The importance of event marketing, however, may be even greater than you realized. In fact, 67% of B2B content marketers consider event marketing the most effective strategy in terms of marketing. These marketers are […]

April 08

Taking Your Next Webinar from Good to Great

It’s no secret that webinars are a highly effective way to attract potential customers and spread brand awareness. In fact, according to the Content Marketing Institute, 61% of B2B marketers list webinars as the most successful form of content marketing. Additionally, click on the infographic shown to the right (created by World Trade Group) to […]

April 01

The Best and Worst of B2B Marketing Channels

While some marketing tactics, such as telemarketing, can be beneficial to both B2B and B2C companies, other marketing channels are most effective with one or the other. Based on studies conducted by MarketingSherpa,, Software Advice, and Everything Technology Marketing, the following are three consistently effective B2B marketing channels, as well as two consistently ineffective […]